Aflac | Facebook & Twitter

For a year and a half, I had the best job in the building: being the social voice of the Aflac Duck on Facebook and Twitter.

 

This was a fun way to engage and deepen the relationship between Aflac and its fans and customers.

 

The Duck’s fans don’t think of him as a character. They interact with him as a real person and I loved being the caretaker of that relationship on social media.