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Bank of America | Tips, Facts and Cash Back

Our team created and produced 52 digital video spots for Bank of America’s Cash Rewards credit card. The campaign connected simple ways to get more out of daily activities with the ease of earning cash back with the card.

 

These tips were delivered by three celebrities, YouTube star Chef Byron Talbott, DIY'er and Designer Genevieve Gorder from HGTV, and NASCAR Champ Jeff Gordon. I was responsible for creating Byron’s spots as well as Rich OLA units and assets for Bank of America’s website.

 

Another goal of this campaign was to prove content written specifically for the online audience would perform better than simply repurposing television spots and throwing them on the web. I’m happy to say we were right, with this campaign out-performing previous efforts. It did so well that Bank of America has asked us to create content for a new 2016 campaign.

Tips, Facts & Cash Back YouTube playlist
Rich OLA unit
Bank of America website

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